The Nielsen Norman Group published a fairly good article about the usefulness of the Apple Watch UI, with some good hints on how to design a useful UI for those SmartWatches and not to do an app because you think you have to, because everybody does it right now.

“History repeats itself:

• The lesson of the 1990s was that a website was not a glossy brochure, nor a TV show.
• The lesson of the 2010s was that a mobile phone is not just a smaller computer.
• Maybe the third time will be the charm — say it out loud: a watch is not a smaller phone.”

It’s also about content design and the flaws of a small screen. Nice read and helpful to see this new gadget in a more human relevant way.