To demonstrate the full range of the supplier potential, a regular BMW X5 was nearly stripped down to the chassis and rebuilt with Visteon parts inside and a completely new interaction system and design.
Two version were built: one for the European and one for the US-market. The interior design, the graphical user interface (GUI) and the interaction principles were adapted to both markets specific needs.
The general aim – with building a prototype like this – was to improve customer appeal by optimizing the user interface and reducing complexity. The applied user-centered design approach increases customer satisfaction by the intuitiveness of the hardware controls and the graphical interface. Driver distraction is reduced to a minimum.
The interaction is based on the main rotary control – in the very centre of the dashboard – and several touch buttons with haptic feedback. Driving related output is shown on the instrument cluster display with a 3D simulation of the turn by turn navigation. Entertainment and climate control is located on the the center information display (CID).
- Visteon X-Wave project site.